“She’s my everything went wrong” is easily among the best lines ever written.
It’s possible to be supremely conceptual with just words, and this wonderful campaign proves it. Thanks to http://adoholik.com/ for the jpegs. Full credits below.
Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Peter Brönnimann
Copywriter: Thomas Schöb, Simon Smit
Art Director: Reto Clement, Daniele BarbiereoNow that’s some fucking good copywriting.


